Distribution of magazines

I went to a corner shop to explore the the minimal choices they had. They had kerang and NME as the main magazines. These magazines or probably much more popular and sell better then other ones. The magazines were placed kind of laying down and only the top of the magazine behind kerang is seen. Editors create the masthead as carefully as they can because that is the only thing the person searching for a magazine is going to see.

However when it comes to shops buying that magazine to sell it they never make a loss because of the sale and return method. This is where the distributors give the shop back their money for the number of magazines they didn't sell. This is a massive benefit for the shop owners but for the magazine industry and the distributors it's a massive disadvantage. This is because they could probably end up loosing so much of their money and recycling the papers is costly to! 

When it comes to the magazines at the front, the most popular is there which is this case is kerang. For those magazines they have to be more careful with their cover because that's what is going to be seen. However for the less popular magazines at the back it's more about how the masthead looks because that is what will grab the persons attention. 

http://www.centuryonepublishing.co.uk allows you to publish your magazines online which is a massive advantage because there's no money lost because the required amount of magazines weren't sold also it's saving the trees that provide us with oxygen. 

Another way magazines are distributed is via the post. This is an advantage to the reader because it arrives to them at the door and also earlier so you see all the latest news before the rest of the world. In a long term you end up saving lots of money because of all the monthly/yearly plans. 

One of the most popular ways of the distributing a magazine is by direct distribution which is where you get your magazine for free in the tube/train station. The magazines are almost always free which is why they are full of adds because who else is going to pay for the magazine. Having all the adds in there is a disadvantage because the articles aren't as detailed or well written as they use to be when they charged people for the magazine.