DJMAG Media Pack

• this is the age demographic is which the readers are, the average age is 25.7 and 97% of the readers are male

• 67% of the readers go clubbing once a week so this is a great place to advertise new clubs and meeting spots.

• In my opinion this magazine is not something that inspires me because the bright and explose colours make the magazine too visually busy. 

Mixmag Media Pack

• mixmag are people that make trends happen, so if someone wants some short of coat or shoes to go stylish they can advertise their product in this magazine.

• they also love the latest tech, such as dj equipment and stereo type of technology 

• 72% of the readers are male and 28% are female. Which means most of the adverts are going to have to be aimed at the male demographic around the age 24.

• This magazine inspires me because of the calm colours and stylish look.
• The colours that they use on the front cover i am going to try and mimic that and create a magazine that is categorised as 'cool'

Double spread page: DJMAG

The image is a silhouette of most likely the person that the article is about. This makes the person look like a mystery man as if he is hiding his identity. The butterflies on his hunger connote a transformation of a free spirit within his line of music.

Everything is set out in columns which gives it a neat look, making a double page spread look neat is important because it is promoting that thing that you're talking about. 

The orange on the margins match the main title. However the main title is mixed with black and orange. The main title has a cracking effect, as if the text is about to burst out wth lava. The colour orange is associated with tropics which connotes that his music could be exotic and tropical. Some DJ's like putting a twist on their music by adding cultural preferences. 

The background is of a army pattern, however it is very pixilated giving it an abstract video game effect. However at first glance it looked like the oceans waves when you're underwater, which could connote that his love for music is deeper than the ocean. 

The silhouette is overlapping the margins which shows that he's the main star and nothing gets in his way. 

The kind of one colour scheme hints the genre of the magazine because using one calm flat colour makes it look stylish. Style is usually associated with people that listen to house music. On the page are 3 columns where there is an interview conducted of the person on the page 'Paul Woodford.' The interview talks about how he signed to a big label XL. The interview starts with talking about how amazing the label is and how the music makes people feel, the editor used very descriptive words which almost makes you feel a vibe in your stomach. Paul talks about his childhood and how he got into the dj music life, this gives us more insight and a bigger understanding of what music could mean to some people especially Paul. 

Content page analysis: DJMAG

The font colour has been colour coded to the text box header to create that sort of connection so it doesn't look like the colour is on the page on its own. On the left side of the page they used a yellow text box just on the background. This is so the person knows where the texts finishes.

This contents page has a lot of colours for headers, this helps everything to get categorised into different sections. In my opinion however I don't think that is the best approach because when I see a of colour all over the place it does not look good in a professional prespective. 

The pictures have been numbered with pale white texts. This tells us where the article is with the image included. They do this becaus they might find an image interesting and want to find out more about it, whether it's the photographer or what the article is about. 

The images are typical/conventional to this magazine. When it domes to house music the images are mostly outdoors at festivals representing a kind of chilled environment. The pictures of the tech could almost be an advertisement towards items that could be sold via the magazine. That is why you can see page numbers on the images to inform the reader that there could be latest deals and possibly give aways of merchandise. Also the use of the images give the genre a more complex look, as if it is not easy to create good music and a lot of knowledge is needed to use the technology that they do.   

Leaving gals between the images create a sort of frame that lifts the images off the page. This is important because it helps us differentiate it from another image and not think that they are together. 

The layout of the page is very neat , everything is divided into columns to give it a clean professional look. 

Front cover analysis: DJMAG

The image is of a man with glasses, a grown out beard and a huge rain coat with a hoodie on his head. The stylish/photographer probably dressed him like this to give him a more alternative look. This is usually the case when it comes to house/electro/live music.

The coverlines are very short and snappy helping us to understand the story we're planning to read. In one of the coverlines it says "detroits unsung heroe." This creates a sense of mystery because no one knows who those "mystery" singers are, this draws you in to read the article. 

The colour used is orange/yellow and red. The red is from the masthead and the yellow/ orange is from the background. This magazine cover is very dark in some parts, this is what makes us look at his face and text more because those are the brightest bits of the cover. 

This front cover is very visually busy, this means that the person looking at it constantly has his eyes on something. 

This magazine cover has for 2 puffs both promoting something inside the magazine (self promotion.) This also helps the page get full and not have any empty spaces. 

The background of the model is of an explosion emphasising the fact that his music is explosive or to say that his mixtape is fire. On the other hand it could be fireworks in the background that would connote an outdoor festival environment.

The cover line is white and orange which is part of the colour scheme. The word 'detonates' is a good description of what his music sounds like. It gets the reader interested because using such vocabulary to describe music surely tells us that his mixtape is fire.

The biggest genre clue that we see is the masthead which says 'DJ' but also his style. His style is very urban and alternative which is what you would see in a dj or house/electro house music lovers. That demographic of people tend to stick out from the crowd and have their own original style also experimenting with others.

Double page spread: MIXMAG

The double page spread is made very simply, calm colours and large images just like the other pages in this magazine. They make the images big because that is the only way you can to see what the atmosphere is like to be at a house festival for example.

The image is placed slap bang in the middle, even crossing through the double page and the text is written around it. The image shows people partying which is how the youth is represented nowadays, party non stop go sleep and repeat. In my opinion house magazine is all about partying so to show this image, makes everything correlate with each other. This image is also showing about a festival/party that has happened which is what the dps is about, it could create a sense of jealousy for some readers because they probably really wnated to attend it but didn't. Now reading about it could make them a bit frustrated and angry that they did not attend.  Once again there's not too much written because that tends to bore someone that likes this genre, they prefer having more images to look at. The layout of this double page spread is neat. Also to fill up the space MIXMAG went ahead and added more stuff to the double page spread which is a separate kind of list of "famous five." Reading that it could be anything so it kind of draws the reader in.

There is a puff on the page to identify the place where you should start reading and also it's just to add a bit of colour to the page and interesting shape. 

The red dropcap correlates to some of the texts because some are written in red to create that kind of colour scheme. 

The pull quote from this dps is on its own, not very close to the rest of the text. This could show how important that piece of text is and should 100% be looked at when starting to read the article. 

Contents page analysis; MIXMAG

This contents page is very simple but yet effective, the black background really lifts the images and the text off the page.

There are not too many images on this page which doesn't make you look around everywhere. This is organised which most people like to see, a lot of people including myself always end up getting confused with where everything is on the contents page. As if a contents page needs a contents page so you'd know where everything is. 

There are only 2 columns in this magazine contents page and also a text box at the bottom of the first page (extra information) 

The images all relate to the genre of the magazine which is house/techno/live performance music. It suits the genre because most of the pictures are of festivals and people just enjoying them selfs. Also you could say that it is mostly people in action, so it's not a studio kind of photo. In a sense it's more documentary styled photos. 

MIXMAG the name I the magazine is still seen on he contents page on the top right hand corner. 

The pictures are numbered and the size of them is bigger than in conventional magazine contents pages. They probably do this to make it proportional to the image size. If there's a large image it's better to have larger numbers because that's the only way you'll notice them.

The genre clues in this magazine are the images. The images are of outdoor events which the youth attend. (general demographic of mixmag) Outdoor events are usually associated with house music. Also another give away of the genre is the use of the colour black and the layout. This demographic of people tend to be more stylish and alternative. This is evident because the page is layout out neatly and in general is just pleasing to look at.

Front cover analysis: MIXMAG

This front cover is effective because the colours are plain, simple but yet very attractive. This is because the black and purple give it a royal feel to it and the very light blue background makes it a bit warmer.

The way the person has their hands creates nice symmetry for the photo making it visually attractive. The person has a look that in modern day society we'd call "hippie." This look is very popular among 21st century adolescence. 

This magazine cover is not visually over crowded which gives it a nice professional finish. This use of space allows you to observe the photo better and see everything. Also the use of space gives the magazine a very professional and clean cut look which is what actually attracts the eye of the demographic of people that read it. 

The main colour of this magazine is purple, usually when this magazine makes a cover they make sure that the colours are simple on the image cover. However they will always use purple for their masthead purely because it's a rich colour. They also use black font in some of the coverlines however that's not usually considered to be part of a colour scheme because black is just seen and used the most. 

Everything is layed out neatly and written in small letters to not over crowed the page. Having small letters makes the image and masthead appear bigger which is a good thing because it makes the person in the picture look more powerful.

The cover lines are black and bold and the test underneath it is colour coordinated with the masthead which is a light purple colour. The bold black colour creates a sort of colour scheme for the front cover, black and purple. The colour purple connotes royalty which is what the editor is probably going for.

Practice using Photoshop

This is a practice using photoshop.

I included all the typical conventions of a music magazine cover. Such as, a masthead, release date, bar code, main headline and extra information under the headline.

I made the cover line white just like the the strap on her shoulder. Even though the strap is barely noticeable it still gives it a certain professional effect. I made one of the lines black because I wanted there to be a bit of contrast, not just one colour.

The masthead is behind the persons head making her the star and the main focus. In Photoshop I used the rubbing out tool to make the masthead behind her.

I put the issue date on the right side of the magazine where there was an empty space to fill the cover up. I also used a black coloured font because I wanted the other part of the magazine where it is written in black to match.

College magazine plan

1. The cover lines are placed around the image and the same colour as the masthead to create a nice colour scheme.
2. The 'LSC' masthead was made blue because that is the main colour of the college. Also i have placed behind the model because it is a typical convention of a magazine. Furthermore it makes it clear that the model is the main thing to look at and the main advertisement for the college.
3. The model that i have quickly drawn on photoshop demonstrates the type of model I want. Someone wearing smart clothes and and has a huge smile on their face showing that the college is a great place to be.
4. I have placed a puff on the left bottom side of the magazine cover because it makes the magazine looks more busy. I would prefer the puff to have a special news on a certain page to grab the attention of the person looking at the magazine.
5. I have put a barcode on the magazine to give it a real sense of it being a real magazine out.

Note: This is not the final magazine cover, this is just a plan and how i want it to look roughly.

Similarities between Music and College magazines:

- They all follow the same design codes, such as 3/2 colour scheme. This photos main colours are        yellow, white and black. Usually black and white aren't considered as a colour however not in this      case.
-  Both magazines have a sort of model on the cover page.
-  Music Magazines and College Magazines both have a big title on top always depicting the name of     the magazine.
-  Both Music and College magazines have cover lines, either on both sides of the cover or on one.

Differences between Music and College magazines:

-  College magazines usually have a person that goes to the college, or a model that poses to be a             student and that student is not a celebrity.
-  The model on the front cover on the college magazine is always smiling to show promote the               college in a positive way.
-  In Music magazines the model is usually always serious to show that they are cool and to possibly      show that they are serious about their music.

Class work: Looking at content pages

Image:

Both images have the same feel, outdoor festival kind of vibe. This is important because most house music fans prefer larger spaces to dance and have a good time. 

Layout:

This page is not visually busy, it looks organised and stylish just like most house music fans. 

Language:

The writing content is very limited, purely because the images have been so enlarged that there is only enough space for around 2 columns.

Induction